Business Scoring Rubric - Revision history

Bjorn at 15:20, 20 April 2026

2026-04-20T15:20:28Z

← Older revision		Revision as of 15:20, 20 April 2026
Line 51:		Line 51:

	A score of zero (0) is reserved for not enough information. If information is available, a -1 or less, or a +1 or greater are to be used.		A score of zero (0) is reserved for not enough information. If information is available, a -1 or less, or a +1 or greater are to be used.

			[[File:Horizontal_Score_Bar_V2.png\|thumb\|center\|300px\|Scoring bar visualization.]]

	As eluded to earlier, a weighting system is necessary as certain criteria are more influential than others. <strong>Negative Screening</strong> is necessary to show that corporations lobbying to buy time with and access to politicians counts for more than any token acts designed to lead consumers and the public to believe a company is virtuous. For example, paying to plant a tree on Earth Day versus having a large fleet of diesel trucks that send tens-of-thousands of tons of carbon into the atmosphere, lobbying for exemption from environmental regulations, or funneling money into PACs that advertise for anti-environment politicians or legislation. We wish it were not necessary, but in the struggle sift through available information to understand which products and stores are more beneficial or harmful than others, it becomes necessary to enter into detailed analyses to categorize and re-categorize information as it becomes available.		As eluded to earlier, a weighting system is necessary as certain criteria are more influential than others. <strong>Negative Screening</strong> is necessary to show that corporations lobbying to buy time with and access to politicians counts for more than any token acts designed to lead consumers and the public to believe a company is virtuous. For example, paying to plant a tree on Earth Day versus having a large fleet of diesel trucks that send tens-of-thousands of tons of carbon into the atmosphere, lobbying for exemption from environmental regulations, or funneling money into PACs that advertise for anti-environment politicians or legislation. We wish it were not necessary, but in the struggle sift through available information to understand which products and stores are more beneficial or harmful than others, it becomes necessary to enter into detailed analyses to categorize and re-categorize information as it becomes available.

Bjorn at 14:51, 20 April 2026

2026-04-20T14:51:13Z

← Older revision		Revision as of 14:51, 20 April 2026
Line 38:		Line 38:
	**Fair Taxation (Not-externalizing housing, wage or health care underpayments to taxpayers)		**Fair Taxation (Not-externalizing housing, wage or health care underpayments to taxpayers)

			*Power & Antitrust Activities
	*Criteria
	**Union Busting		**Union Busting
			**Stock Manipulation & Buybacks
			**Corporate Raiding
	**Deceptive Advertising		**Deceptive Advertising

Bjorn at 12:50, 20 April 2026

2026-04-20T12:50:23Z

← Older revision		Revision as of 12:50, 20 April 2026
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	For a detailed explanation of unCapitali.se's various scoring models, please click one of the following links. Each page is linked to the others for ease of navigation:		For a detailed explanation of unCapitali.se's various scoring models, please click one of the following links. Each page is linked to the others for ease of navigation:

	**Using the unCapitali.se [[Business Scoring Rubric]]		*Using the unCapitali.se [[Business Scoring Rubric]]
	**Using the unCapitali.se [[Product Scoring Rubric]]		*Using the unCapitali.se [[Product Scoring Rubric]]
	**Using the unCapitali.se [[Person Scoring Rubric]]		*Using the unCapitali.se [[Person Scoring Rubric]]

	Scores will be based on the following categories, with some being weighted more than others. For example, if a product is environmentally friendly, but profits go to politicians and PACs that work to weaken environmental regulation or work to get pardons or favorable judicial rulings, the product will still be rated unfavorably in the environmental category.		Scores will be based on the following categories, with some being weighted more than others. For example, if a product is environmentally friendly, but profits go to politicians and PACs that work to weaken environmental regulation or work to get pardons or favorable judicial rulings, the product will still be rated unfavorably in the environmental category.

	The initial categories we seek to score are as follows (but are subject to change):		<strong>The initial categories we seek to score are as follows (but are subject to change):</strong>

	*Labor		*Labor
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	**Union Busting		**Union Busting
	**Deceptive Advertising		**Deceptive Advertising

			<strong>Visualization of the Entity, Product and Person Scoring Process</strong>

			[[File:Scoring_Rubric_Visualized.png\|center\|Visualization of scoring rubric for entities, products and people with criteria and weighting considerations.]]

	These scores will be based on a scale of -100 to +100, with the lowest end of the scale being very unfavorable/harmful and the highest end being favorable/beneficial. In this way, we hope to create a system that can be objectively applied over time, though in the beginning it may be a bit subjective until a rubric for qualitative analysis is selected.		These scores will be based on a scale of -100 to +100, with the lowest end of the scale being very unfavorable/harmful and the highest end being favorable/beneficial. In this way, we hope to create a system that can be objectively applied over time, though in the beginning it may be a bit subjective until a rubric for qualitative analysis is selected.

Bjorn: First

2026-04-05T13:21:43Z

First

New page

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== Business, Product & Person Scoring Models ==

unCapitali.se has created a weighted scoring index that uses positive and negative screening concepts. The three rubrics in use cover businesses, products and people.

Scores for these businesses, products and people are based on similar criteria, with the caveat that products are applied or ingested and can be assessed on objective health assessments on humans or animals. People bare further scrutiny, as they have civic, fiduciary and ethical responsibilities to steer their companies, investments and products in a direction not only of doing no harm, but of being beneficial to their customers, vendors and the global community.

For a detailed explanation of unCapitali.se's various scoring models, please click one of the following links. Each page is linked to the others for ease of navigation:

**Using the unCapitali.se [[Business Scoring Rubric]]
**Using the unCapitali.se [[Product Scoring Rubric]]
**Using the unCapitali.se [[Person Scoring Rubric]]

Scores will be based on the following categories, with some being weighted more than others. For example, if a product is environmentally friendly, but profits go to politicians and PACs that work to weaken environmental regulation or work to get pardons or favorable judicial rulings, the product will still be rated unfavorably in the environmental category.

The initial categories we seek to score are as follows (but are subject to change):

*Labor
*Environment
*Social Impact
**Small & Local Business Friendly
**Women & Minority Friendly
**Supportive of Historic Preservation
**Supportive of Veterans
**LBGTQAI + Sensitive
*Competitiveness
**Pro-Third World (Non- Exploitive)
**CEO & Officer Pay Not Exploitive
**Avoids Monopolistic and Oligarchical Business Practices
**Avoids Using Corporate Power to Advance Unethical or Illegal Contracts
*Pro-Democracy & Open Government
**Fair Lobbying Practices
**Fair Trade Practices
**Fair Political Donation Practices
**Fair Taxation (Not-externalizing housing, wage or health care underpayments to taxpayers)

*Criteria
**Union Busting
**Deceptive Advertising

These scores will be based on a scale of -100 to +100, with the lowest end of the scale being very unfavorable/harmful and the highest end being favorable/beneficial. In this way, we hope to create a system that can be objectively applied over time, though in the beginning it may be a bit subjective until a rubric for qualitative analysis is selected.

A score of zero (0) is reserved for not enough information. If information is available, a -1 or less, or a +1 or greater are to be used.

As eluded to earlier, a weighting system is necessary as certain criteria are more influential than others. <strong>Negative Screening</strong> is necessary to show that corporations lobbying to buy time with and access to politicians counts for more than any token acts designed to lead consumers and the public to believe a company is virtuous. For example, paying to plant a tree on Earth Day versus having a large fleet of diesel trucks that send tens-of-thousands of tons of carbon into the atmosphere, lobbying for exemption from environmental regulations, or funneling money into PACs that advertise for anti-environment politicians or legislation. We wish it were not necessary, but in the struggle sift through available information to understand which products and stores are more beneficial or harmful than others, it becomes necessary to enter into detailed analyses to categorize and re-categorize information as it becomes available.

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