Business Scoring Rubric

Business, Product & Person Scoring Models

unCapitali.se has created a weighted scoring index that uses positive and negative screening concepts. The three rubrics in use cover businesses, products and people.

Scores for these businesses, products and people are based on similar criteria, with the caveat that products are applied or ingested and can be assessed on objective health assessments on humans or animals. People bare further scrutiny, as they have civic, fiduciary and ethical responsibilities to steer their companies, investments and products in a direction not only of doing no harm, but of being beneficial to their customers, vendors and the global community.

For a detailed explanation of unCapitali.se's various scoring models, please click one of the following links. Each page is linked to the others for ease of navigation:

• Using the unCapitali.se Business Scoring Rubric
• Using the unCapitali.se Product Scoring Rubric
• Using the unCapitali.se Person Scoring Rubric

Scores will be based on the following categories, with some being weighted more than others. For example, if a product is environmentally friendly, but profits go to politicians and PACs that work to weaken environmental regulation or work to get pardons or favorable judicial rulings, the product will still be rated unfavorably in the environmental category.

The initial categories we seek to score are as follows (but are subject to change):

• Labor
• Environment
• Social Impact
  • Small & Local Business Friendly
  • Women & Minority Friendly
  • Supportive of Historic Preservation
  • Supportive of Veterans
  • LBGTQAI + Sensitive
• Competitiveness
  • Pro-Third World (Non- Exploitive)
  • CEO & Officer Pay Not Exploitive
  • Avoids Monopolistic and Oligarchical Business Practices
  • Avoids Using Corporate Power to Advance Unethical or Illegal Contracts
• Pro-Democracy & Open Government
  • Fair Lobbying Practices
  • Fair Trade Practices
  • Fair Political Donation Practices
  • Fair Taxation (Not-externalizing housing, wage or health care underpayments to taxpayers)

• Power & Antitrust Activities
  • Union Busting
  • Stock Manipulation & Buybacks
  • Corporate Raiding
  • Deceptive Advertising

Visualization of the Entity, Product and Person Scoring Process

These scores will be based on a scale of -100 to +100, with the lowest end of the scale being very unfavorable/harmful and the highest end being favorable/beneficial. In this way, we hope to create a system that can be objectively applied over time, though in the beginning it may be a bit subjective until a rubric for qualitative analysis is selected.

A score of zero (0) is reserved for not enough information. If information is available, a -1 or less, or a +1 or greater are to be used.

Scoring bar visualization.

As eluded to earlier, a weighting system is necessary as certain criteria are more influential than others. Negative Screening is necessary to show that corporations lobbying to buy time with and access to politicians counts for more than any token acts designed to lead consumers and the public to believe a company is virtuous. For example, paying to plant a tree on Earth Day versus having a large fleet of diesel trucks that send tens-of-thousands of tons of carbon into the atmosphere, lobbying for exemption from environmental regulations, or funneling money into PACs that advertise for anti-environment politicians or legislation. We wish it were not necessary, but in the struggle sift through available information to understand which products and stores are more beneficial or harmful than others, it becomes necessary to enter into detailed analyses to categorize and re-categorize information as it becomes available.